Can (and should) agencies be the catalysts for change?

Can (and should) agencies be the catalysts for change?

I’ve been meaning to write this post for a while now but somehow struggled to find a catalyst for it.

Then I read the ongoing ‘Trust me, PR is dead‘ debate currently being championed by Robert Philips and it somehow came together.

I understand, and to a point agree, with those on the opposite side to Robert, who decry the ‘death of xxxx’ as a tried and tested book selling tactic. However in my…

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What’s the difference between a social media and a PR agency?

What’s the difference between a social media and a PR agency?

A few weeks ago I caught up with Ben Smith, founder of PR Moment who wanted on get my views on the difference between a social media agency and a PR agency.

In the main, I try not to focus on the intricacies of these type of arguments. I do tend to agree the point of view that with clients, it’s irrelevant what the agency who supplies their communication services call themselves.

But the argument…

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5 of my most inspirational reads/feeds from 2013 (I think…)

While I might not have blogged as much as I would have like over the last year (a common problem with most), the amount of stuff I read, listened to and watch certainly went up a few notches. I’m increasingly finding there’s more I want to read than I…

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Gifts from the (nearly) old boss, for a pitch well done. Lovely. by whatleydude http://flic.kr/p/iepPMB

Gifts from the (nearly) old boss, for a pitch well done. Lovely. by whatleydude http://flic.kr/p/iepPMB

Big data meets PR #PRShow13

Earlier this week, I spoke at the inaugural PR Show at the Business Design Centre in London.

My topic – What big data means to PR.

Here’s my slide deck from the session.

[slideshare id=28665218] For an even more concise wrap up of the session, the guys at

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Fundamental purpose

“You hang on to the idea of who you are as a company, and you focus not on what you do but on what you could do. By being really clear about what you stand for and why you exist, you can see what you could do with a much more open mind. You enhance your…

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Next move in the social business game?

Next move in the #socbiz game? featuring @chris_reed, @andrewgrill, @miguelangelo, @benmetthe and @jacobinaplummer

Last night I attended a panel event on the use of social tools in the workplace organised by head of digital and social for Fishburn Hegdes (@fishburnhedges) (and fellow Gooner) Chris Reed (@chris_reed) . The panel consisted of Andrew Grill (@andrewGrill)…

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Resetting the ‘PR’ button?

I’m not sure if it’s a good or bad sign but the conversation on the future of the PR industry seems to have kicked up a notch in the last few months. The PRCA in collaboration with Ketchum have been leading the debate/discussion on this.

This is a debate…

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ibmsocialbiz:

Cost of Social Inactivity (COSI) vs ROI. 

Buzz is worthless. Real results in social come from only two things:
Improving online reputation to influence potential guests;
Winning new customers with targeted demand generation.
Social doesn’t belong to marketers alone. It should be a central part of your organization, and used by every department. 

(via There’s No Such Thing as Social Media ROI — Because You’re Doing It Wrong - Innovation Insights)

ibmsocialbiz:

Cost of Social Inactivity (COSI) vs ROI. 

Buzz is worthless. Real results in social come from only two things:

  • Improving online reputation to influence potential guests;
  • Winning new customers with targeted demand generation.

Social doesn’t belong to marketers alone. It should be a central part of your organization, and used by every department. 

(via There’s No Such Thing as Social Media ROI — Because You’re Doing It Wrong - Innovation Insights)

darren-saunders:

I’m an Apple user, a fanboy, if you will. I don’t hate Android, I just don’t use it. I do, however, hate Windows, but that’s entirely reasonable, because Windows.

So there we go, I’ve got that out of the way.

Every time Apple release a new handset - EVERY. TIME - there’s a chorus of dissenting…